Simply put, matched betting is a way to transform those free bets offered by the bookmakers and turn them into real cash. The betting strategy that is applied is ruled by statistics and maths rather than by actual chance itself, giving you a completely no-risk option for betting.
When I say this is absolutely risk-free, I mean it.
With matched betting, you match the bet that you place at an online bookmaker, with one that you place at the betting exchange. You will then ‘lay’ a bet against the result you backed in your first bet. The bets you have placed will now cover all eventualities.